Banner Permit

Instructions for Banner/Flag/Holiday Decoration Permit
Before you submit an application to hang a banner, flag or holiday decoration in the Roanoke's Central Business District, you will be required to call the Traffic Engineering office at 540-853-5482 to determine if a location is available for you banner or flags on the date you wish to hang them. View the location information (PDF). A tentative reservation of a location can be made up to 6 months in advance of the installation date. Permit/Application forms should be submitted at least 30 days in advance of the banner/flag installation date. Download the application form (PDF).

Insurance Certification
A certificate of insurance must be provided with the application showing general liability insurance coverage in the amount of one million dollars. Said certificate of insurance shall name the City of Roanoke, its officers, employees, agents and volunteers as additional insureds as well as list the City of Roanoke as the certificate holder. View a CIO example form (PDF).

Reserved Locations
The City has reserved the flag holders on downtown street light poles for American flags on the last Monday in May (Memorial Day), Flag Day, July 4th (Independence Day), the first Monday in September (Labor Day), and Veterans Day.

Approval Criteria
Criteria used to determine whether a permit application should be approved is based on whether the banner promotes the “general welfare and economy of the City” pursuant to Section 30-109 of the City Code. In no case should sponsor advertising occupy more than 50 percent of one side of a banner. Further, the applicant is required to contact the owner of the building to which they plan to attach the item to ensure there is no problem with the advertising or any other information that will appear on the banner/flag/holiday decoration and to gain their consent.

The completed application/permit and the certificate of insurance are to be returned to the Traffic Engineering Office at 1802 Courtland Road, NE, Roanoke, Virginia 24012. We will then process the application/permit for approval.

If the permit is for the Williamson Road Area Business Association’s location in the 3200 block of Williamson Road, the certificate of insurance shall name the Williamson Road Area Business Association, its officers, agents and employees as an additional insured and shall be filed with the WRABA office (4804 Williamson Rd, Roanoke VA 24012) more than ten (10) calendar days before the first day of display of any holiday decoration, flag or banner erected by the permittee.