Sales and Marketing Management magazine's January 1998 issue listed Roanoke as one of the twenty (20) hottest domestic markets in which to do business in 1998. The area was listed at number 10 in the nation because it ranked as number 6 in total business BPI (Buying Power Index), number 17 in sales opportunity index and number 23 in high-tech BPI. The article said, "With its low cost of doing business, Roanoke has become a popular market. In the past 5 years there have been 49 corporate expansions and relocations, representing a $406 million investment in the economy and almost 6,300 jobs."
In Money magazine's twelfth annual Best Places to Live survey, Roanoke was chosen the third best small southern city in which to live.